89% of California schools do not provide visual/media arts, dance, theater and music classes mandated by law.
Our Plan For 2025
In 2024, we made numerous connections in Orange County and participated in many events. Building on that momentum, here is our 2025 plan:
Unbeatable Programing creates Word To Mouth Marketing gaining us More Families establishing More Revenue
Michael Kyser
The Cycle
Kaiser is known for his "Cycle" approach to arts management, focusing on strong programming, marketing, and fundraising as interconnected elements that drive organizational health and growth.
Spread the Music Initiative 2025: Comprehensive Plan and Budget
Goals and Objectives
The Spread the Music Initiative 2025 aims to provide 100 underserved youth with access to a 20-lesson music education program. Through strategic funding, community engagement, and sustainable growth, we will achieve this milestone while strengthening our organizational capacity and expanding outreach.
2025 Goals
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Raise $75,000 to support 100 students (2,000 lessons total).
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Expand the $98 Club to include 10 new members across tiers ($25, $50, $75, $98).
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Acquire at least one grant over $12,500 to boost funding.
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Host four major public events to increase visibility and support.
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Add three new committed board members to strengthen governance.
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Build partnerships with one additional music school to extend reach.
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Deliver consistent, high-quality music lessons and performances.
Income Strategy Target: $75,000
Expense Breakdown Target: $75,000
Key Objectives and Action Plan
Objective 1: Raise $75,000
Actions:
Apply for 10+ grants by February 2025.
Launch $98 Club campaign in January with targeted outreach.
Host major events starting in March 2025 to drive donations.
Objective 2: Expand Community Engagement
Actions:
Host Springtime Melodies (March 22, 2025) and Winter Wonderland (December 13, 2025) to showcase student talent.
Collaborate with local businesses like Stillwater Spirits and Sounds for visibility.
Objective 3: Strengthen Team Capacity
Actions:
Recruit three new board members by September 2025.
Establish clear roles for volunteers, focusing on grant writing and operations.
Objective 4: Enroll 100 Students
Actions:
Partner with local schools and music programs to identify prospective students.
Convert group participants into private students for personalized growth.
Barriers and Solutions
Team Capacity
Recruit skilled volunteers for marketing, events, grant writing and more. Acquire dedicated board members.
Expanding Outreach
Utilize partnerships with local schools and community centers for greater visibility. Unbeatable program - word to mouth - more families - more $$$
Sustained Funding
Prioritize long-term grants and grow the $98 Club through consistent storytelling.
Fundraising Events
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Redo Market Collaborations: Multiple events with Redo throughout the year.
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Cheyrl Famali Parties: Typically 2–4 private party performances annually, providing funding in return.
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SWP Quarterly Events: Anticipated invitation to showcase performances and raise funds.
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House Party Bookings: Several private performances by students and musicians to raise additional funds.
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Shopping Extravaganza: Sell tickets for commission and put up a music booth at the Outlet Mall in San Clemente.
2025 Event Schedule
(some events not confirmed)
January 25, 2025 – New Year Showcase
Location: Stillwater Spirits and Sounds
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A Student-Teacher Concert featuring 20–24 students performing live on stage with their friends, teachers, and families.
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Food and drinks available.
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Promoted through Arts For All, Danman’s Music, and Stillwater’s social media, email lists, and in-store flyers.
March 22, 2025 – Springtime Melodies
Location: Stillwater Spirits and Sounds
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Another Student-Teacher Concert with 20–24 students performing live.
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Food and drinks available.
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Promoted via Arts For All, Danman’s Music, and Stillwater’s marketing channels.
April 27, 2025 – Redo Market Collaboration
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Partnering with Lauren and the Redo Market to transform the youth section into an Arts For All feature.
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Includes student and professional volunteer performers, an auction, and opportunities to collect donations.
July 2025 – Rhythm & Resin Festival
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Collaborating with event planner Damien Brawner of Rhythm & Resin for their annual street fair.
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Featuring student and professional performances to raise funds and provide community music.
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Date TBD.
September 2025 – Ohana Festival
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Partnership with Don Durban and Ohana Festival connections to explore potential fundraising opportunities.
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Community engagement with Dana Point-based initiatives.
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Date TBD.
September 27, 2025 – Back-to-School Bash
Location: Stillwater Spirits and Sounds
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A Student-Teacher Concert featuring 20–24 students.
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Food and drinks available.
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Promoted via Arts For All, Danman’s Music, and Stillwater’s marketing outlets.
October 2025 – Arts For All 3rd Year Anniversary Gala
Location: Stillwater Spirits and Sounds
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A gala event featuring ticketed entry, food, drinks, raffles, music performances, and donor networking.
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Requires sourcing donors, planning logistics, and promoting attendance.
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Date TBD.
October 12, 2025 – Halloween Monster Mash
Location: Stillwater Spirits and Sounds
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A fun, spooky-themed Student-Teacher Concert with 20–24 students performing.
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Food and drinks available.
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Promoted through all partner platforms.
December 13, 2025 – Winter Wonderland Concert
Location: Stillwater Spirits and Sounds
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A holiday-themed Student-Teacher Concert showcasing 20–24 students performing festive songs.
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Food and drinks available.
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Promoted via Arts For All, Danman’s Music, and Stillwater’s marketing channels.
December 14, 2025 – Leilani Civitas Realty Santa Event
Location: Del Prado, Dana Point
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A festive meet-and-greet event featuring Santa and transforming Del Prado into a street fair.
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Possible collaboration with Lauren and the Redo Market to include vintage Christmas-themed retailers.
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Includes a stage for Danman’s Music and Arts For All students, auction items by Joshua Frager, and donations from local businesses.
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Promoted through Arts For All, Danman’s Music, and Stillwater’s platforms.
Board Meetings and Governance
Quarterly board meetings allow for strategic planning, progress updates, and decision-making on key operational areas. Typical agenda items include:
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Financial Updates: Review of income, expenses, and financial projections.
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Program Updates: Reports on student enrollment, lesson progression, and performance opportunities.
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Fundraising Strategies: Planning for events, sponsorships, and donor engagement.
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Compliance Review: Annual filing compliance and financial transparency.
